Filling stands, delivering promise

DAR ES SALAAM: THE appointment of the Local Organising Committee for the forthcoming Africa Cup of Nations in Tanzania marks a decisive moment. The responsibility is clear: the venues must be filled and the tournament must reflect the nation’s capability and unity. This task cannot be approached lightly.

Serving on the committee is not ceremonial. It is a duty carried out on behalf of millions. Preparation demands constant follow-up, coordination and the active involvement of stakeholders across sectors.

This is not an event for a few; it is for the public and the public must feel part of it from the outset. If attendance is to meet expectations, action must begin now. Campaigns to bring supporters to stadiums cannot remain on paper.

They must be visible, practical and sustained. Branding, public engagement and community outreach should already be underway, with clear targets and accountability. Every initiative must answer a simple question: Is it bringing people closer to the matchday experience?

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Recent experience offers a lesson. During the African Nations Championship, some venues appeared under-filled. Yet domestic fixtures involving Simba SC and Young Africans SC regularly attract large crowds. The difference is not interest in football. It is organisation, communication and connection with supporters. That gap must be addressed directly.

Clarity will be essential. Supporters need straightforward guidance on how to purchase tickets, how to reach venues and how transport will be managed. Visitors require clear information on entry procedures and movement within the country.

Traffic planning, media coordination and accreditation systems must be established early and communicated widely.

Equally important is flexibility. Plans must be reviewed regularly to assess whether they are delivering results. Where gaps appear, adjustments should follow without delay. Progress should be measured not by completed paperwork, but by outcomes on the ground. If preparation is treated as a shared effort, the burden becomes lighter and the results stronger.

Engaging communities, businesses, transport providers, media and supporters from the beginning will build momentum and ownership. There is still time to act with purpose. Full stadiums are achievable. With clear planning, consistent follow-up and inclusive participation, Tanzania can deliver a tournament that reflects national pride and leaves a lasting standard.

Yes, it can be done.