Zanzibar’s Trace Awards Summit stands an edge above the rest

ZANZIBAR: ZANZIBAR, The peaceful Island of Taarab, went a mile ahead with the Trace Awards & Summit, which celebrated the African and Afro-descendant musical excellence.

The awards ceremony not only celebrated the best in African music but also highlighted the profound impact of the continent’s artistry on the global stage.

“Trace Awards Summit brought all Africa and its rich music there in Zanzibar and everyone enjoyed it,” notes Ibrahim Mitawi, the Managing Director of Showtimes Company, the event’s organizers.

“Showtime Company successfully delivered the Trace Awards Summit in Zanzibar, a breathtaking archipelago rich in culture and heritage,” says Mir Mitawi.

The Trace Awards Summit was an exclusive two-day event that brought together global industry leaders, artists, and music executives to discuss the future of African music.

“ We at the Showtime Company showcased our expertise in delivering world-class experiences. From meticulous planning to flawless execution, it led the full organization of the Summit, ensuring that every aspect—from venue setup to logistics—was executed to perfection.

Among the notable figures during the event’s opening ceremony were Zanzibar President Dr Hussein Ali Mwinyi and Olivier Laouchez, Co-Founder & CEO of Trace, alongside key music industry partners and sponsors.

The event set the stage for insightful conversations, including most notably on how African music fuels global tourism and economic opportunities, Breaking the Global Barrier– Insights from Sean Garrett (The Pen) while Diamond Platnumz, Kudjo Sogadzi, and Sean Okeke dwelt on elevating African artists onto the global stage.

Beyond the discussions, Showtimes Company went above and beyond to craft an immersive experience.

The team designed and executed the Summit’s entire production, ensuring a seamless and engaging flow.

“The Trace Awards Summit was not just an event—it was a statement of Showtimes Company’s ability to execute high-profile, multifaceted events that celebrate culture, inspire global audiences, and set new benchmarks in the event management industry,” said the Showtimes Managing Director.

With a proven track record of delivering excellence, Showtime Company continues to establish itself as a trusted partner for world-class events in Africa and beyond.

The best performers in the event included the South African duo Tito and Huppe, whose song, Tswhala Bam won the Song of the Year. The song has set dance floors on fire worldwide.

The Album of the Year award went to Nigerian superstar Rema as he cements his dominance with the album Heis.

He also scooped the Male Artist of the Year award.

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Ivorian hitmakers Tam Sir & Team Paiya delivered an explosive fusion of rhythm and energy with Coup du Marteau which earned them the Best Collaboration – making them the undeniable winner of this category.

Best Music Video went to the visionary Meji Alabi, who won for his stunning direction of DND

South Africa’s Makhadzi proved once again why she’s a force to be reckoned with on the dancefloor taking home the Best Dancer award.

Best DJ was presented to Algerian DJ Moh Green who brought the heat, securing his place as the most influential DJ of the year.

Local icon and reality TV show superstar Diamond Platnumz continues to make waves across the world, earning this prestigious title of Best Global African Artist.

The Best Hip-Hop Artist award went to Didi B from Ivory Coast. His lyrical prowess and undeniable flow made him this year’s hip-hop champion.

Best Female Artist with global sensation Tyla from South Africa.

Congolese Fally Ipupa delivered unforgettable performances, earning him the title of the Best Live Performance.

Best Producer award went to Nigeria’s P.Priime.

Nigerian gospel artist Mercy Chinwo won the prize as the Best Gospel artist.

Ivorian songstress Josey earned the Best Artist Francophone Africa award.

Ayra Starr from Nigeria won the title of Best Artist from Western Africa.

Best Artist Southern Africa award went to Tyler ICU.

Kenyan artist Bien won the Best Artist Eastern Africa award for his groundbreaking work.

Chelsea Dinorath from Angola emerged as the shining star of Lusophone Africa.

Tanzania’s Nandy triumphed as the Best Artist Tanzania.

The Changemaker Award went to multiple award-winning Rwandan-born choreographer Sherrie Silver.

Duquesa from Brazil captured the hearts of audiences, securing the Best Artist Diaspora Brazil award with her vibrant and captivating music.

Best Artist Diaspora Indian Ocean went to Lea Churros from Réunion, while Ivorian hip-hop star Himra scooped Best Newcomer.

Best Artist Diaspora Caribbean went to Kenny Haitï.

The Lifetime Achievement Award went to Nigerian legend D’Banj.