Tanzanian firm launches holistic health awareness week

DAR ES SALAAM: BLOOM Wellness Tanzania Limited has officially launched Tanzania Wellness Week, a two-day event set to take place in July this year to raise national awareness around holistic health and well-being.

The announcement was made on April 30th, 2025, at Julius Nyerere International Convention Centre in Dar es Salaam by the company’s Co-Founder, Sophia Byanaku, who emphasised the urgent need to create a wellness-focused culture in the country.

“We believe that wellness should be accessible, inclusive, and rooted in both modern science and community values,” said Byanaku. “This event is more than just fitness or healthy eating—it’s about creating a culture of self-care, resilience, and connectedness within Tanzanian society.”

Byanaku added that Tanzania Wellness Week will serve as an annual platform for dialogue, inspiration, and actionable change in how wellness is perceived and practiced nationwide.

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While addressing this she said the upcoming event will feature a diverse program, including wellness workshops, fitness sessions, expert health talks, mindfulness and meditation classes, nutrition demonstrations, and mental health awareness campaigns. It aims to equip individuals and communities with the tools to make informed health choices and adopt healthier lifestyles.

Speaking at the launch, Grace Msemwa, a Health Communication and Social Behavior Change Expert from the Ministry of Health, called on healthcare professionals, wellness advocates, government bodies, NGOs, and the general public to actively participate.

“We fully support this initiative and look forward to continued collaboration with Bloom Wellness,” Msemwa said. “Public awareness around proper nutrition and lifestyle choices is essential to preventing non-communicable diseases, which are on the rise in Tanzania,” she said

On her part, Occupational Health Specialist Baldwina Olirk urged the public to adopt consistent and nutritious eating habits, warning against the increasing dependence on fast food.

“People need to be intentional about their diet- meals should be planned and rich in nutrients,” said Olirk.

Adding, she said: “Regular consumption of fast foods not only lacks nutritional value but also increases the risk of developing lifestyle-related diseases like obesity, high blood pressure, diabetes.”