Tanzania to attend BRICS+ Fashion Summit in Moscow
DAR ES SALAAM: A Tanzanian fashion designer, cultural entrepreneur, Founder & CEO of Swahili Fashion Week, Mustafa Hassanali is expected to represent the country at the upcoming BRICS + Fashion Summit in Moscow from August 28 to 30, 2025.
The BRICS+ Fashion Summit is one of the world’s most influential gatherings shaping the future of global fashion, uniting leaders of fashion associations, textile and manufacturing companies, policymakers, industry experts, designers, and buyers from over 60 countries.
Representing Tanzania, Hassanali brings more than two decades of experience championing African fashion and creative industries.
Hassanali is celebrated not only as a designer but also as the visionary behind Swahili Fashion Week, one of Africa’s largest fashion platform, which has positioned Tanzania as the gateway to East African fashion.
Beyond fashion, he serves as Chairperson of Fashion Association of Tanzania and a Board Member of the Tanzania Private Sector Federation (TPSF), actively driving private-sector engagement, trade, and investment and cultural exchanges.
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commenting on his participation at the summit, Hassanali said that the BRICS+ Fashion Summit is more than just a runway, it is a stage for dialogue, influence, and transformation.
“It gives emerging nations like Tanzania a platform to contribute to shaping the global creative economy, while also fostering trade, investment, and cultural partnerships,” he stated.
For the past three years, the Summit has amplified the voices of emerging fashion industries from more than 90 countries, promoting cross-border collaboration and trade opportunities.
With participants from Brazil, Ecuador, the UAE, Indonesia, South Africa, India, China, and beyond, it has become a hub for cultural diplomacy and creative economy exchange. Moscow’s growing role as a global fashion center makes it the perfect stage for such dialogue.
This year’s Business Program will focus on sustainability, creativity and innovation, professional education, international trade, and the shared challenges facing BRICS+ nations and the wider world.
In parallel with the Summit, Moscow Fashion Week (August 28 – September 2, 2025) will feature designers from Russia alongside brands from 10 countries, including Brazil, South Africa, China, India, and Spain. This diverse lineup reflects the rise of a new multicultural fashion community at the heart of Russia.
Mustafa Hassanali’s participation underscores Tanzania’s commitment to elevating African creativity, cultural diplomacy, and private-sector leadership on the global stage.
