Hamisa Mobetto becomes face of Hollantex

DAR ES SALAAM: A leading African fashion brand, Hollantex Group, today officially announced Tanzanian model and entrepreneur, Hamisa Mobetto, as the new brand ambassador.

The announcement coincided with the launch of new Hollantex products, at a prestigious event that brought together the company’s agents from various regions, held August 15, at the Hyatt Regency Hotel, Dar es Salaam.

Speaking at the launch, Hollantex Group said that the appointment of Hamisa Mobetto as a brand ambassador is part of the company’s strategies to expand the market and enhance the creativity of its products.

“This is not just a new product launch, but an official declaration of our commitment to developing the style, quality and creativity of African fashion. Our partnership with Hamisa, who is a major influencer in East African fashion, is a major step towards reaching customers closer,” he said.

For his part, Hollantex’s main agent in the country, Mr Dovick Mworia explained that the strategic partnership will significantly stimulate the growth of the vitenge market in the country.

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“Hamisa Mobetto reflects the values that Hollantex stands for and that is charm, confidence, and authenticity. We believe that through this partnership, our products will penetrate the local and regional markets faster,” he said.

And Hollantex’s new ambassador, Hamisa Mobetto, expressed her excitement and expectations about the new partnership, saying:

“As a fashion entrepreneur, I believe in raising the bar on the quality and appeal of African products. This partnership is a unique opportunity to ensure that customers get the best products, while celebrating our culture through fashion.”

The new Hollantex line of products is now available through the company’s official network of retailers as well as specialty stores across the country and in some East African countries.