UK commits to supporting Tanzanian firms that invest responsibly

MOSHI: THE United Kingdom said it is proud to support companies that invest responsibly and engage meaningfully with local communities, particularly in the agricultural sector, the British High Commissioner to Tanzania disclosed today over the weekend.

The British High Commissioner, Marianne Young toured Kilimanjaro Region after her successful visit to Dar es Salaam in June this year.

While in Moshi the High Commissioner visited the Serengeti Breweries Limited (SBL) plant in Moshi in her efforts to strengthen economic ties between the United Kingdom and Tanzania.

During the visit, Ambassador Young had the opportunity to witness firsthand the significant contribution that SBL is making to Tanzania’s economic development through job creation for Tanzanians, empowerment of local farmers, advancement of agriculture, and substantial tax contributions to the government.

SBL’s Director of Corporate Relations, Mr. John Wanyancha, emphasized that the Ambassador’s visit symbolized the strong partnership between the UK and Tanzania, while reaffirming SBL’s commitment to investing in local communities and enhancing the value chain in the agricultural sector.

“It is a great honor for us at SBL to welcome H.E. Ambassador Marianne Young to our Moshi plant. We are delighted to showcase how SBL is not only producing beverages but also improving lives by empowering over 600 local farmers. Through programs like Shamba ni Mali and Kilimo Viwanda, we provide farmers with quality seeds, training, and assured markets for crops such as sorghum, maize, and barley,” said Mr. Wanyancha.

He added that SBL’s operations across its plants in Moshi, Mwanza, and Dar es Salaam have become a major source of both formal and informal employment for thousands of Tanzanians, in addition to making a significant contribution to national revenue through taxes.

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During the visit, Ambassador Young and her delegation received an in-depth overview of the beer production process, quality control measures, and the company’s focus on sourcing raw materials locally. Discussions also covered the company’s future outlook, which relies heavily on the growth of Tanzania’s agricultural sector.

Speaking after the tour, Ambassador Young stated, “It has been truly impressive to witness the scale and community impact of SBL’s operations here in Moshi. SBL is a strong example of how responsible foreign investment, such as that from Diageo through SBL, can drive inclusive economic development. From creating thousands of jobs to empowering farmers and contributing significantly to government revenues, SBL is undoubtedly a key stakeholder in Tanzania’s economic progress.”

She further noted that the UK is proud to support companies that invest responsibly and engage meaningfully with local communities, particularly in the agricultural sector, which remains a vital pillar of Tanzania’s economy.

The visit highlighted a shared vision between the UK and Tanzania to build a resilient and inclusive economy, anchored in sustainable development and strong collaboration between the public and private sectors. SBL continues to stand out as a model of socially and economically responsible business practice.