Tanzania and China agree to broaden ties in tourism while boosting sector’s investment and technology

TOLEDO, SPAIN: TANZANIA and China have agreed to strengthen cooperation in tourism, with a focus on attracting more visitors, boosting investment and expanding the use of technology in the sector.

The commitment was reached during talks between Tanzania’s Minister for Natural Resources and Tourism, Dr Ashatu Kijaji, and China’s Vice Minister of Culture and Tourism, Gao Zheng, on the sidelines of the 126th Executive Council Meeting of the UN Tourism Organization in Toledo, Spain.

The discussions centred on advancing economic diplomacy through tourism and exploring new opportunities to expand collaboration between the two countries.

During the meeting, the leaders exchanged views on strategies for increasing tourist arrivals, promoting tourism-related investments and sharing expertise on the application of modern technology to enhance the visitor experience.

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Dr Kijaji said Tanzania is ready to work closely with China to unlock the full potential of tourism cooperation, describing China as one of Tanzania’s most important and strategic tourism source markets.

She also stressed the need to strengthen training programmes and professional exchanges to ensure both countries benefit from emerging opportunities in the sector.

The two sides agreed to continue discussions and develop practical areas of cooperation, including joint tourism projects, strategic investments and international marketing campaigns aimed at promoting tourism products to global audiences.

The strengthened partnership is expected to increase tourist arrivals, boost tourism revenues and further enhance diplomatic and economic ties between Tanzania and China.