TAHA unlocks huge horticultural exports market

ARUSHA: TANZANIAN horticultural crops growers and exporters’ participation in the recently concluded European premier fresh produce trade show has started to bear fruits.

TAHA, the country’s horticultural advocacy and lobbying champion, deployed a delegation comprising growers and exporters to the Fruit Logistica show in Berlin, Germany, to showcase the potential of the industry to export perishables.

The pavilion of Tanzania’s horticultural champion stood out of the crowd of exhibitors, as potential customers thronged it, each attempting to pen a deal with the TAHA mission.

The pavilion successfully courted a handful potential horticultural crops buyers and investors in the country’s emerging industry.

Among the visitors was Daily Green Company, which is interested in buying okra, bitter gourd and African bird’s eye chilli and has so far deployed its officials to Arusha to sign an export deal with the growers, under TAHA auspices.

“Our customers can’t wait to consume the fresh okra, bitter gourd and African bird’s eye chilli from Tanzania, so, we are supposed to commence massive export anytime soon after all logistics are in place,” the officials said.

The TAHA Chief Development Manager, Mr Anthony Chamanga, who led the management to the engagement with new buyer, expressed his gratitude on behalf of the country’s multi-million-dollar champion.

In the contract, the Frankfurt-based Daily Green Company demands 2,340 metric tonnes of Okra per year from the growers worth 3.51 bn/-.

The company further demands 2,880 metric tonnes of bitter gourd and 520 metric tonnes of African bird’s eye chilli at 4.32bn/- and 780m/-, respectively. Mr Chamanga promised the firm of TAHA backing throughout its transactions with the growers.

“The largest part of the contract will be preserved for women and youth,” he said.

The decision to give women and youth high priority was in line with the strategy of TAHA for backing the Building Better Tomorrow (BBT) drive that the Tanzania government is implementing through its parent ministry.

The drive intends to unlock challenges inhibiting women and youth in effectively participating in agribusiness, mostly lack of access to land, finance, technology and market.

Mr Chamanga extended TAHA’s gratitude to its development partners for their continued support in enabling the horticultural advocacy and lobbying outfit to participate in the high-status Fruit Logistica trade fair in Berlin.

“Our search for new buyers of horticultural crops and investors in the international trade show would be impossible without them,” stressed Mr Chamanga, enumerating some of them as the Tanzanian government, Swedish Embassy, World Food Programme (WFP) and the Tanzania Agricultural Development Bank (TADB).

“The horticultural crops growers, particularly women and youth, accessing the international consumers is a reason for them to smile all the way to the bank for their wallets to be stuffed to the gills,” Mr Chamanga said.

Analysts believe such contracts on the country’s perishables will go a long way in leapfrogging the industry that grew at 11 per cent before the Covid-19 pandemic took its toll on it. Going by Dr Jacqueline Mkindi, the TAHA CEO, horticulture fetched about 418 million US dollars in 2023, up from 290 million US dollars in 2022, apart from creating thousands of jobs and female and youthful millionaires.

“The government has developed a strategy to spur horticulture industry to earn the economy $2 billion per year and create decent employment to a critical mass of youth and women along the entire value chain come 2030,” she added.

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