DAR ES SALAAM: Serengeti Breweries Limited (SBL) has through its spirit brand called Johnnie Walker has launched a festival campaign labeled ‘spirit of Gifting’ with the aim of sharing joyous product offerings that cater to diverse preferences of consumers during the festive season.
The campaign was officially launched through its spirit brand, Johnnie Walker, at Mlimani City in Dar es Salaam on Friday (December 8, 2023).
“Our Johnnie Walker drink is very popular, as we have seen to maintain the happiness of our customers we decided to come up with this campaign so that they can spread the love to their loved ones, they can visit here in Mlimani City or our distributers to buy Johnnie Walker they will get a gift wrap for free and an engraving to their loved ones,” SBL’s Head of Spirits, Irene Mutiganzi said at the event.
