DAR ES SALAAM: SIMBA Sports Club have unveiled an innovative revenue-generating initiative aimed at strengthening fan loyalty, allowing supporters to contribute to their beloved club each time they refuel at Lake Energy petrol stations.
The club’s Media and Communication Manager, Ahmed Ally, made the announcement during the launch of SimbaWese, a new fuel product designed to benefit both the club and its fans.
He urged Simba fans to embrace the initiative, highlighting its potential to provide sustainable financial support for the club.
“This is a new product that Simba and Lake Energy have introduced to the market. It is available for Simba fans and anyone else to use. More importantly, it is a special initiative to generate revenue for the club,” said Ally.
“Considering the high demand for fuel in the country, Simba Sports Club saw an opportunity to partner with Lake Energy to not only serve our fans but also enable them to contribute to their club. At the same time, Lake Energy gets to give back to the community,” he added.
The scheme is simple but effective. At every Lake Energy station, there will be a dedicated number or a QR code for Simba fans to scan when making fuel payments. A percentage of each purchase will then be directed towards the club.
“All Lake Energy stations will have a designated number or a QR code. Once you refuel, you will be required to make payments digitally—either through mobile money platforms or bank transfers. This service operates exclusively online, and for every litre of fuel purchased, a certain percentage goes directly to Simba,” explained Ally.
Ally emphasised that it is every Simba fan’s responsibility to ensure the club generates adequate revenue.
He urged supporters to make it a habit to refuel at Lake Energy stations and, crucially, to make payments via digital platforms to ensure Simba benefit financially.
“It is the duty of every Simba fan to contribute to the club’s revenue. From now on, every Simba fan should make Lake Energy their go-to fuel station. And remember, pay digitally. If you pay with cash, that money isn’t ours, but if you pay via mobile or bank transfer, we get our share. That’s how we ensure we can pay our players like Chasambi and Mpanzu, so they can go out there and do their magic for us,” he stated.
Simba’s move is a bold step in exploring alternative revenue streams, a strategy rarely seen in Tanzanian football. While traditional sources of income—such as ticket sales, merchandise and sponsorships—remain crucial, this fuel partnership could set a precedent for other clubs to innovate in the commercial space.
With SimbaWese, the club is not only leveraging its massive fan base but also tapping into everyday consumer habits to secure its financial future
