DAR ES SALAAM: THE Public Relations Society of Tanzania (PRST) has reaffirmed its commitment to advancing the public relations profession in the country, recognising its crucial role in societal and institutional development.
PRST president, Mr Assah Mwambene, made this commitment during the PR and Communication Excellence Awards 2024, held recently in Dar es Salaam.
He expressed optimism about the future of public relations in Tanzania and emphasised the need to elevate the profession to the standards of other well-established fields.
He acknowledged the significant progress made and ongoing efforts to solidify PR’s role in the country’s communication landscape.
Mr Mwambene underscored the importance of professionalising the field, citing active discussions with the government to establish a formal professional board.
“We are in ongoing discussions with the Ministry of Information and have engaged extensively with the government. A template for the professional board of public relations has already been developed and we are optimistic that it will soon be officially recognised,” he said.
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“With unwavering dedication, we will continue to elevate this profession. The future of PR in Tanzania is bright and we are confident in our ability to make a lasting impact,” he added.
He also highlighted PRST’s ongoing initiatives to foster collaborations with other professional bodies, such as the Tanzania Government Communication Officers’ Association (TAGCO) and to strengthen partnerships with East African and continental public relations communities.
“We have facilitated participation for PRST and TAGCO members in international conferences, including the African Public Relations Association (APRA) meetings. Our engagement at the East African level continues to expand, creating valuable opportunities for learning and exchange,” he said.
Speaking about the awards, he highlighted the increasing enthusiasm and participation from stakeholders, organisations and individuals, which underscores the credibility and significance of the event.
On his part, PRST Board Chairman, Mr Innocent Mungy, emphasised the vital role of PR in driving change, fostering relationships and building a strong foundation for both society and institutions.
