NMB Bank has reaffirmed its commitment to continue supporting the development of the tourism sector to its fullest potential as part of its efforts to ensure that the sector contributes more to the country’s GDP.
Speaking during a tourism sector forum sponsored by the bank in Arusha at the weekend that brought together Chinese tour agents currently on a familiarisation tour to the country and key stakeholders in the sector value-chain, the NMB Bank Chief Internal Auditor Mr Benedicto Baragomwa said the bank will continue working closely with tourism players to ensure that the country reaches its five million tourists’ target per annum.
“We will continue working closely with key stakeholders in the tourism sector and its value chain to foster the development of the sector to its full potential,” he said.
Mr Baragomwa said the bank is committed to providing seamless and top-notch banking services and solutions to meet the expectations of tourists in Tanzania adding that the bank has already introduced tailor-made products to foster the provision of flexible and convenient banking services not only in the Tanzanian market but across borders.
“As one of the key players in the tourism industry, NMB understands that customers need flexible and convenient financial services coupled with tailor-made business solutions,” he said.
The bank has a dedicated Chinese desk to handle and it has a good relationship with some of Beijing’s banks that include ICBC, Bank of China and Bank of Communication.
“We have recently introduced a yuan account where one can receive and send the currency in and out of China,” he said.
Earlier, Minister for Tourism and Natural Resources, Mohamed Mchengerwa said the country is committed to showcasing its natural beauty and cultural heritage adding that the government has already laid down strategies to tap into new markets.
Mr Mchegerwa said Tanzania Tourist Board (TTB) and the Chinese Embassy are preparing a “Tanzania Ready” Programme that will make Tanzania more welcoming and accommodating to visitors from the Far East, especially China.
“This programme among other things will include cultural training, language support, mobile payment options, Chinese food options and targeted marketing and promotions,” he said.
“We believe that this programme will help to create a more welcoming and supportive environment for Chinese tourists and make it easy for them to explore and experience the wonders of Tanzania,” he said:
The government also invited investors from China to explore the numerous investment opportunities available in the country’s tourism sector.
He added that the government has already implemented policy reforms that ensure ease of doing business and safeguard investors’ interests.
The event brought together key stakeholders in the tourism sector from the Minister of Natural Resources and Tourism, the Tanzania Tourist Board (TTB), the Tanzania Association of Tour Operators Association (TATO), and the Chinese Embassy in China among others.