NCAA pledges to work closely with media outlets in promoting Tanzania’s natural attractions

ARUSHA: THE Ngorongoro Conservation Area Authority (NCAA) will continue working with local and international media outlets to promote the country’s tourism attractions and attract more visitors.

Speaking at a Rural Journalists’ Conference, Ngorongoro Senior Conservation Officer for Public Relations Kassim Nyaki said the media had significant influence in reaching large audiences simultaneously.

He said the authority was capitalising on this opportunity to ensure that tourism information reaches Tanzanians across the country and raises awareness of the attractions available in Ngorongoro.

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Presenting another paper at the conference, Ngorongoro Tourism Officer, Hillary Kimaro described the area as a “Destination of Many Wonders”, highlighting its unique combination of wildlife, archaeological sites and cultural heritage.

He said the World Heritage Site offers visitors diverse experiences, including witnessing the birth of wildebeest calves in the Ndutu area before the animals begin their migration.

Meanwhile, Rural Journalists Association of Tanzania (RUJAT) Chairperson, Neville Meena, commended the Ngorongoro Conservation Area Authority for recognising and valuing the contribution of journalists to tourism promotion.