Mobile Ecosystem Forum picks new board member

BARCELONA, Spain: The rapidly evolving digital landscape demands that mobile businesses stay ahead of transformative innovations to maintain a competitive edge and drive growth.

The statement was made by Infobip, a global cloud communications platform, following the announcement of Ms Viktorija Radman as its new Telecom Business Director.

“Firms must integrate technologies like Communications Platform as a Service (CPaaS), Rich Communication Services (RCS) and Application Programming Interfaces (APIs) to unlock new possibilities in the mobile industry,” the statement said.

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Ms Radman’s appointment to the Mobile Ecosystem Forum (MEF) board is part of Infobip’s celebration of International Women’s Month.

Her election at the MEF Global Forum Conference in Barcelona last week highlights Viktorija’s leadership in driving transformation at Infobip and promoting collaboration within the telco ecosystem.

She will focus on enhancing member engagement, advancing industry standards, and promoting inclusivity to help expand MEF’s global footprint.

Commenting on her appointment, she said: “Telecom collaborations are essential for improving user interaction and integrating into the omnichannel ecosystem, with Network API integrations driving growth through rich content and innovative, secure, and personalised communications.”

Chief Commercial Telecom Officer at Infobip, Matija Ražem said, “Viktorija is already leading this transformation at Infobip. As Telecom Business Director, she has seen how adopting technologies like CPaaS, RCS and APIs unlocks new revenue and improves customer experiences in the telco industry.

She fosters collaborations that drive innovation, growth, and enhanced experiences. We’re proud that Viktorija was elected to the MEF board.”

The CEO of MEF, Dario Betti said: “We’re excited to welcome Viktorija to the MEF Board. Infobip’s leadership in global messaging and Viktorija’s industry expertise and strategic vision will greatly benefit our members and the broader mobile ecosystem.

Her contributions to initiatives like Telecom APIs and RCS messaging have already made a significant impact, and we look forward to her continued leadership as MEF navigates the evolving mobile communications landscape.”

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