THE Ministry of Culture, Arts and Sports recently held discussions with Multchoice Company officials from various countries including Tanzania, South Africa and Uganda in a bid to strengthen cooperation in culture and arts sectors.
The discussion was conducted in Dar es Salaam on Monday and attended by Ministry’s Permanent Secretary Saidi Yakubu.
The discussions involved officials from Tanzania Film Board and stakeholders of the sector.
A team of The Multichoice leaders from Tanzania, Uganda and South Africa was led by the CEO of Multichoice, Keabetswe Modimoeng from South Africa.
MultiChoice Tanzania has maintained consistent success in the market through consistent growth and investment in the Tanzanian media and entertainment industry.
The company has maintained a much more focused approach to meeting ever-changing consumer needs on service delivery, payment models and distribution, to provide top-class support services for customers in Tanzania.
The Permanent Secretary explained that Multichoice in Tanzania has operated for 25 years and continues to grow and evolved, signifying a high level of creativity in content selection and delivery, exemplary customer experience and ease and convenience of purchase.
Due to this, he said that it has been a major contribution to the development of the Film industry, including having the “Maisha Magic Bongo” channel.
Adding, he said the development of talents carried out by the Multichoice Institute through its “Multichoice Talent Factory” programme has been very effective.
Therefore it will be a great privilege for the Ministry with Multichoice to strength their cooperation in making revolvement in the arts and culture sectors.
”It has been a major contribution to the development of the Film industry, notably trough the “Maisha Magic Bongo” channel.
As well as the development of talents was carried out by the Multichoice Institute through its “Multichoice Talent Factory” programme has been very beneficial, “he said