Counterfeit oral care threatens health

DAR ES SALAAM: COUNTERFEIT toothbrushes and toothpaste flooding the local market have raised alarms among manufacturers, who caution that these substandard products pose serious health risks and tarnish the image of reputable brands.

Producers warn that counterfeit oral care products are made with substandard materials, noting that fake toothbrushes often contain low-grade, recycled plastics that pose risks to both health and the environment.

“These fake products can harm teeth and gums and damage the reputation of genuine brands like Whitedent,” said ChemiCotex, Chief Operating Officer, Mr Amitava Pal. Stakeholders warn that these imports undermine local brands and reduce job opportunities in Tanzania’s manufacturing sector.

“The influx of counterfeits is discouraging domestic production and destroying chances for local employment,” he noted.

Most city residents interviewed by the Daily News called for increased awareness on identifying substandard and fake oral care products. Citizens are urging companies and regulators to take urgent action by educating the public and introducing clear product verification tools.

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They emphasise that these measures are crucial to protect consumers and safeguard the reputation of trusted brands. Mbagala resident Mr James Senkoro said he has used Whitedent products for a long time but cannot distinguish between genuine and counterfeit versions.

“I’ve heard there are counterfeit Whitedent products, but I don’t know how to spot them. Poor-quality oral care items can cause serious mouth diseases,” he warned. Tegeta resident, Mr John Anthony said, “I use Whitedent but wasn’t aware of fakes.

There is a need for more public awareness to help us make informed choices,” he said, adding that, unlike alcohol where he can detect fakes by taste there’s little guidance on spotting counterfeit toothpaste.

Another city resident, Ms Yusta Silayo added that fake goods, often sold at much lower prices, hurt local businesses.

“Many Tanzanians opt for cheaper options without realising they’re counterfeit and potentially harmful,” she noted.

On Tuesday, Minister for Industry and Trade Dr Selemani Jafo directed authorities to intensify crackdowns on counterfeit products.

“All fake products must be seized and destroyed. We cannot allow harmful, illegal goods to circulate in our markets,” he said.

The government’s move is expected to reinforce consumer protection and restore trust in local brands threatened by the illegal trade in counterfeits. The directive follows increasing reports of counterfeit goods flooding the market, posing serious health risks to consumers and undermining local businesses.

Authorities have been urged to strengthen inspections and enforce stricter penalties against offenders to curb the spread of fake products.

Consumer advocacy groups have welcomed the government’s stance, calling for widespread public awareness campaigns to help buyers identify genuine products and avoid falling victim to counterfeit goods.

They emphasise that collaboration between regulators, manufacturers and consumers is crucial to tackling this growing problem effectively.