Betway becomes Simba’s main sponsor in landmark 20bn/- deal

DAR ES SALAAM: IN a groundbreaking commercial breakthrough, Tanzanian football powerhouse Simba SC have inked a three-year sponsorship deal worth 20bn/- with international gaming company Betway officially becoming the club’s main sponsor.

The announcement was made yesterday in Dar es Salaam by Simba’s Chief Executive Officer (CEO), Zubeda Sakuru, who hailed the partnership as a transformative milestone for both the club and Tanzanian football at large.

This landmark agreement follows Simba’s recent split with former main sponsor M-Bet, which had signed a five-year deal valued at 26.1 bn/- in 2023.

“This partnership will revolutionise football in Tanzania and reinforce Simba’s ambition to become Africa’s number one club,” Sakuru declared.

“The 20bn/- investment over three years underscores our unwavering commitment to excellence on the continent,” she said.

On his part Simba Board member Salim Abdallah alias Try Again, emphasised the critical role this sponsorship plays in elevating the club’s brand and urged fans to embrace Betway as their new partner.

“Football is an expensive sport and funding is key. We call on our passionate supporters to stand behind Betway, our official sponsor, as we aim higher,” Abdallah said.

Betway Tanzania’s Operations Manager, Jimmy Masaoe, echoed this enthusiasm, promising top-tier engagement and service for Simba fans.

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“Betway is a global brand ready to serve Simba’s loyal supporters with 24/7 customer care and innovative betting experiences tailored for the club’s fanbase,” Masaoe added.

Betway Africa’s Head of Sponsorship, Jason Shield, revealed that the company had been tracking Simba’s rise for nearly six years before formalising the deal.

“Simba is one of Africa’s most iconic clubs. We have watched their journey closely and are thrilled to now partner with them officially,” Shield said.

In addition, the First Vice-President of the Tanzania Football Federation (TFF), Athuman Nyamlani, congratulated Simba SC on securing what he described as a “mutually beneficial agreement.”

“This is the kind of partnership that TFF encourages, which built on transparency and trust and if managed prudently, this 20bn/- deal could pave the way for even larger sponsorships in the future,” Nyamlani said.

This landmark sponsorship deal marks a new chapter for Simba SC and has the potential to reshape the commercial landscape of East African football.

As the club aims to scale new heights on the continent level, Betway’s backing offers both financial muscle and global visibility