NBA Africa and Afrosport is a broadcasting group distributing free-to-air premium live sports content across 40 countries in sub-Saharan Africa in four languages including Kiswahili.
According to the NBA Africa reporter they announced a multiyear collaboration set to air more than 35 live and delayed NBA games each season, including weekend games in primetime as part of “NBA Saturdays presented by NBA2K23,” across Afrosport TV and its free-to-air partner channels in English, French, Portuguese and Kiswahili.
Afrosport TV’s first live broadcast as part of this collaboration featured the three-time NBA champion Miami Heat against the five-time NBA champion San Antonio Spurs played on December 10 this year.
The coverage will also include a Christmas Day game, the NBA Playoffs, the Conference Finals and the Finals, and the weekly magazine show “NBA Action.”
“The impact Africa is having on the NBA is evident every time you watch a game, and it is a source of immense pride for African fans,” said Afrosport Co-Founder Andy Howes.
“This is why the NBA’s approach – its commitment and investment in Africa – is so exciting. We share the NBA’s vision to reach as wide an audience as possible. Afrosport’s premise is to shine a light on the contribution that Africa’s sons and daughters have made to sport throughout the world, whilst seeking to inspire the next generation of athletes by allowing them to engage with their heroes and heroines.
“Afrosport is passionate to play its part and applauds the NBA for going beyond rhetoric by showing that African fans matter too.”
“Working with Afrosport reflects our commitment to making basketball and the NBA more accessible to fans in Africa on the devices and platforms they use most,” said NBA Africa Senior Director, Global Media Partnerships, Kornelia Semmelink.
The 2022-23 NBA seasons, which tipped off on October 18, will feature 45-weekend games that will air in primetime in Africa during the regular season as part of “NBA Saturdays and NBA Sundays Presented by NBA 2K23.”