School supplies market slow as new term nears

DAR ES SALAAM: AS the new school term approaches on January 13, the market for school supplies is seeing a slow start, with demand remaining relatively low.

This trend is largely due to many customers waiting until the final week before schools reopen to make their purchases, a practice that often results in higher prices driven by increased demand.

A spot survey conducted by DAILY NEWS at three major markets in Dar es Salaam namely Tandika, Ilala and Kariakoo revealed a currently low demand for school supplies.

Traders anticipate a surge in sales during the final week before schools reopen, as demand is expected to peak.

A school uniform vendor at Tandika market, Mr Ndekio Ramadhani, explained that many customers are taking their time to raise funds, especially after the heavy spending associated with the Christmas and New Year holidays.

“Customers are coming in, but not in large numbers, as many still prefer waiting until the last minute to shop,” “We expect most of the business to happen in the final week, and we’re optimistic about strong sales due to the high demand during that period,” said Mr Ramadhani.

He added that while business is steady at the moment, this year has been slightly better compared to the same time last year.

“From Christmas week to New Year’s Day, business slightly picked up compared to previous years, mainly because prices have been more stable than they were in January, last year,” he said.

Currently, uniforms at the market range between 5,000/- and 6,000/- for skirts and shorts, while shirts are priced between 6,000/- and 7,000/-.

Additionally, Mr Hamidu Majaliwa, a bag trader at the same market, noted that while sales are currently low, he expects a busy period starting next Monday. “Starting next Monday, the market will be very busy.

It will feel like a rush to the goal and we expect significant sales and profits,” said Mr Majaliwa.

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He attributed the anticipated increase in sales to the affordability of bags this year, pointing out that prices have remained relatively stable compared to previous years.

Currently, children’s bags are priced from 5,000/-, medium-sized bags range from 9,000/- to 10,000/- and high school bags are priced between 12,000/- and 18,000/-.

These prices are similar to last year, which is likely to encourage strong business. Similarly, Mr Siraj Jafari, a trader from Ilala market, mentioned that while high sales are expected in the final week, there may also be a possibility of further price reductions to attract more customers.

“After festive seasons like this, most customers are strapped for cash. It’s common for them to negotiate for discounts to get what they need,” said Mr Jafari, who sells trunk bags.

He mentioned that some customers aggressively bargain, often requesting prices as low as half the original amount. For example, a trunk bag priced at 25,000/- may be negotiated down to 10,000/- or 12,000/-.

Despite customers’ preference for last-minute shopping, many school supplies are still reasonably priced compared to the price hikes expected next week.