Lamata Village wins rights to organize Miss Tanzania pageant

DAR ES SALAAM: THE Miss Tanzania beauty pageant has entered a new chapter after the responsibility of organizing it was officially handed over to Lamata Village, a move expected to restore the prestige and appeal of the long-standing competition.

Speaking during the handover event today, April 14, the Director of The Look Company, Basila Mwanukuzi, said that since its establishment in 1994, Miss Tanzania has been a catalyst for change for participants and society at large.

She noted that many past winners have gone on to become influential figures in various fields, with some excelling in the arts industry, including acting.

She mentioned names such as Jokate Mwegelo and Aunt Ezekiel as examples.

“If you follow the history of Miss Tanzania from 1994 to date, you will see how its winners have made significant contributions to society. They are more than just beauty queens; they are influential individuals with vision,” she said.

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She added that after leading the pageant for many years, the time had come to pass the responsibility to a new generation with fresh ideas and greater creativity.

“I asked myself who should take over this responsibility. We needed a new challenge—people with fresh energy and new vision. That’s how we decided to hand it over to Lamata Village, whose track record and capability are well recognized,” she explained.

On her part, a representative of Lamata Village, Grace Mgaya, said they are accepting the responsibility with great seriousness and have pledged to bring positive reforms to the competition.

“We accept this responsibility wholeheartedly and with its full weight. We understand the trust placed in us and promise to manage it with the highest level of professionalism,” she said.

“Lamata is not just an event organizer but an institution with a vision of building individuals. We aim to restore the dignity of Miss Tanzania to its former glory—and even beyond,” she added.

Grace Mgaya also called upon stakeholders in the beauty industry, including agents and sponsors, to come forward and collaborate, emphasizing that the doors are open for partnerships.

In another development, she said preparations for the official launch of the competition are ongoing, with plans to begin with a three-year implementation contract.

Meanwhile, Lea Mwendamseke Lamata, Director of Lamata Village, expressed optimism about the new direction of the pageant, stating that quality will remain a top priority.

“I love these competitions, and I believe they will become even better. What matters most is ensuring we get winners with high standards and strong values,” she said.

On his part, Senior Arts Officer from the National Arts Council (BASATA), Abel Ndaga, emphasized that Miss Tanzania should not be viewed as merely a beauty contest, but as a platform for nurturing future leaders.

“Miss Tanzania is not just about beauty. It is a platform that has produced leaders and individuals who contribute significantly to the nation. BASATA is ready to cooperate to ensure the competition is conducted professionally and in accordance with regulations,” he said.