Yas, FTCC roll out SME business training programme
DAR ES SALAAM: ENTREPRENEURS in Tanzania are being urged to rethink how they run their businesses as digital tools become increasingly central to growth and survival in today’s economy.
The call comes as digital services and telecommunications company Yas, in partnership with the French Tanzania Chamber of Commerce, rolls out a six-month training programme aimed at helping entrepreneurs and small business owners strengthen their skills and adopt digital ways of doing business.
The programme brings together participants from different business sectors, focusing on practical areas such as financial management, marketing, customer acquisition, and the use of technology in day-to-day operations.
Speaking in Dar es Salaam, Yas Business Sales Manager for Small and Medium Enterprises (SMEs), Gabriel Ndobho, said the initiative is meant to close the gap between traditional business practices and the demands of a digital market.
According to him, many entrepreneurs remain highly active in the economy, but a large number still rely on methods that limit how far their businesses can grow.
“Tanzania has more than three million entrepreneurs who contribute greatly to the growth of the national economy. Through this programme, we are providing a solution that will help them transition into the digital ecosystem, as many are still operating their businesses using traditional methods,” he said.
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Participants say the training is already changing how they think about business.
Tony Mlella of Changer African Ltd said the sessions are helping entrepreneurs look at their operations differently and consider how digital systems can improve efficiency and growth.
He said it has also created space for business owners to connect and exchange ideas based on real experiences from different sectors.
On the other hand, participant Gloria Muro said one of the key lessons has been the importance of acting on business ideas instead of waiting for “perfect conditions”.
She said entrepreneurs also need to understand their markets properly, define what makes their products or services different, and build partnerships that can support long-term growth.
The programme is part of a growing trend where private sector players are stepping in to support entrepreneurs with skills and tools needed to adjust to a changing business environment shaped by technology.
