Tanzanian company wins prestigious Monde Selection Quality Awards
DAR ES SALAAM: AS the world marks International Beer Day today, Serengeti Breweries Limited (SBL) has earned international recognition after receiving the 2026 Gold Quality Awards from the globally respected Monde Selection, reaffirming the company’s commitment to producing products that meet internationally recognized quality standards.
The Gold Quality Awards are presented by Monde Selection to products that achieve the highest internationally recognized quality standards following a rigorous evaluation conducted by an independent panel of international experts. Products are assessed based on several criteria, including overall quality, taste, appearance, innovation, consumer information and user experience, ensuring they meet globally accepted benchmarks.
Founded in 1961 in Brussels, Belgium, Monde Selection is an independent international quality institute specializing in the evaluation of consumer products. For more than 65 years, the organization has assessed thousands of products across various categories, including food, beer, beverages, health and nutrition products, and cosmetics. Each year, evaluations are conducted by more than 80 experts from around the world, with products from approximately 150 countries submitted for assessment.
The recognition reflects SBL’s continued commitment to producing world-class products through sustained investment in modern manufacturing technologies, robust quality assurance systems and innovation that places consumers at the center of its operations.
Speaking on the achievement, SBL Supply Director Joseph Cheloti said the awards demonstrate the company’s unwavering commitment to maintaining the highest quality standards.
“Receiving the Gold Quality Awards from Monde Selection is a great honor and a testament that our products meet internationally recognized quality standards. We are proud of this achievement, which reflects the dedication of our employees, the quality of the raw materials we use, and the strength of our manufacturing systems. Above all, we thank our customers for their continued trust and support,” said Cheloti.
He added that the company will continue investing in quality, innovation and product development to ensure consumers in Tanzania and other markets continue to enjoy products that meet the highest international quality standards.
The achievement further strengthens Serengeti Breweries Limited’s position as one of the region’s leading beverage manufacturers committed to internationally recognized quality while continuing to raise Tanzania’s profile on the global stage.
