Tanzanian cashew nuts win hearts of US consumers

Tanzanian cashew nuts

TANZANIAN cashew nuts have won hearts of United States consumers because they are delicious and have unique flavour.

The qualities have been proven by consumers during a three-day celebration that was held in New Orleans starting November 4, 2022.

The celebration, the first ever in the US, was entitled TanzaFest and consumers tasted the cashew nuts that were air-shipped directly from Dar es Salaam to New Orleans in the first major market event to launch ‘TanzaNutz’.

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TanzaNutz is the flagship brand of Ward Holdings Tanzania, a subsidiary of the Ward Holdings International, LLC.

In a video on the event from the Ward Holdings International Company and availed in Dar es Salaam yesterday, the Managing Director of the company, Mr Lloyd Ward, said  it has been proven beyond doubt that Tanzanian cashew nuts have unique qualities:

“They are big and have very good taste,” he said in that film on the event, adding that he has no doubt “these qualities will make Tanzanian cashew nuts continue to win hearts of American consumers and a bigger market here in the United States.  This is one of agricultural products that will be imported into United States from Africa.”

This is the first time cashew nuts grown, harvested and consumer-packaged in Tanzania have been exported directly from farmers through Ward Holdings Tanzania (WHT) to US consumers.

The event was attended by Tanzanian Ambassador in the US, Elsie Kanza and President of WHT, Mr Godfrey Simbeye.

Ambassador Kanza praised WHT for a successful struggle that has enabled Tanzanian cashew nuts to enter the US market.

“Africa is a producer of agricultural products that non-African nations put on world market while Africa gets nothing. Time has come for Africa to benefit from its resources,” she says in the video.

She calls on Tanzania cashew nut growers to observe proper cashew nut husbandry and all market requirements in order to retain the American market.

Mr Simbeye says their company is waiting for consumer feedback from many parts of US where nuts have been sent in order to improve on the product marketed as TanzaNutz. “The event was a success as one can see. So we are very optimistic as we wait for feedback across the US,” he says.

A press spokesman of Ward Holdings International, a Detroit, Michgan-based firm, Mr Stephanie Frederic, said their company is a global market development and investment company.

He said their company is committed “to the advancement of Tanzania through industrialisation of its agriculture industry and high-value crops, such as cashew nuts.

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