Summit eyes to boost digital marketing efficiency

SMARTCODES Company has staged a digital marketing summit to explore the convergence of digital and traditional platforms to enhance efficiency.

The Summit entitled ‘The Future is Fusion’ that was held in Dar es Salaam recently, aimed at enabling the digital market in the country to penetrate a wider market.

SmartCodes Managing Director, Ms Beatrice Nyamari said the summit that is the first digital marketing in the country, will be showcasing the transformative power of combining digital technologies with traditional marketing strategies to optimise business operations and drive results.

“We are thrilled to have partnered with other stakeholders in the country for the successful digital marketing summit towards development,” said Ms Nyamari.

Director Nyamari added that the event is based on emphasizing the importance of integrating digital and traditional platforms for enhanced efficiency in marketing strategies.