SBL upbeat to promote African culture
DAR ES SALAAM: Serengeti Breweries Limited (SBL) has unveiled an initiative aimed at celebrating and promoting African culture that would make huge impacts in the society.
The initiative dubbed OktobaFest, an iconic celebration of Tanzanian culture is scheduled to take place on October 21st this year.
The SBL Marketing Director Ms Anitha Msangi said, “OktobaFest is not just about celebrating culture, it’s also about making a positive impact across all key touchpoints.
Serengeti Breweries Limited is deeply committed to making a positive impact on the communities it serves.
The festival will support young vendors, entrepreneurs and artists, helping them gain exposure and thrive in their respective fields fostering entrepreneurship, creativity and sustainability,”
From Food, Fashion ad Art, OktobaFest aims to support young vendors and artists by providing a platform for emerging talents to showcase their creations and culinary skills, fostering entrepreneurship and creativity.
Together with these, this festival will include a gaming experience that blends technology with tradition, offering a unique perspective on Tanzanian culture.
Moreover, SBL’s OktobaFest is taking significant steps to reduce its environmental impact.
The initiatives such as waste management, recycling, and sustainable practices will be in place to ensure a greener and more responsible festival experience.
OktobaFest Tanzania is a vibrant celebration of Tanzanian cuisine, music, and culture.
People can anticipate an extraordinary journey through the country’s culinary delights, with an array of food stalls serving mouthwatering dishes that mirror the diverse tastes and flavours of Tanzania.
From traditional delicacies to contemporary fusion creations, OktobaFest is a cultural adventure like no other.
The festival’s music line-up consists of harmonious blend of traditional rhythms and contemporary beats, featuring artists from diverse genres in Tanzania.
These artists will take the stage to showcase their unique sounds, ensuring an unforgettable musical experience for attendees. In addition to the music, dance performances, art exhibitions, and fashion shows will spotlight the rich cultural heritage of Tanzania, providing an immersive experience that celebrates the region’s diversity.
