SBL unveils new spirit to expand market share

SERENGETI Breweries Limited (SBL) has introduced new spirit into the market that provides consumers with varieties of products and huge potentials for entrepreneurs to boost their business.

SBL’s Head of Innovations, Ms Bertha Vedastus said in Dar es Salaam at the weekend in an event to introduce new beverage brand Captain Morgan Gold that the initiative aims at expanding consumers’ spirit choice and market share in the country.

“The new brand doesn’t only offer merit to a large swathe of responsible drinkers across the nation but adds value to the beverage industry as entrepreneurs now have another option that is deliciously enjoyed and affordable,” she said.

The launch of the new spirit is giving beverage sellers huge potentials to woo more customers, the initiative which is attracting more customers and boost their businesses.

“The introduction of the new spirit offers potentials for business people to grab and expand their business in the country,” she said.

SBL plays a vital role in ensuring its business environment and supply chain in alcoholic beverages continues to thrive to sustain its contribution to the economy as a loyal taxpayer.

She said Tanzanian consumers and beverage sellers stand a chance to refresh themselves with a secret recipe of adventurous spices & flavours that are expertly blended to create a taste and colour as rich as a pocketful of gold doubloons.

She added, “The launch is pivoted towards providing consumers with great international liquids which are delicious and accessible,” SBL has invested heavily into the economy and created employment for hundreds of people across its value chain. This investment has been in capital and operational expenditure, including payments into the treasury as taxes.

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