SBL pledges support to promote tourism

SERENGETI Breweries Limited (SBL) has pledged to support the government’s efforts to promote key attractions to boost earnings from tourism industry and contribute to economic growth.

The Managing Director of SBL, Mark Ocitti, said the move aims at supporting the Royal Tour campaign championed by President Samia Suluhu Hassan to promote country’s tourism attractions in the world.

“Tanzania is endowed with a lot of tourism-related natural resources and thus it gives us satisfaction to extend our support to the Royal Tour campaign,” he said recently after the SBL staff successfully climbed Mount Kilimanjaro.

He added, “This will be an ongoing campaign that will be exploring other key honeypots in Tanzania, which we believe will also be supporting the development agenda of this beautiful country,” He said the campaign is also part of the company’s internal programmes to promote psychological health and a safe and healthy workplace.

“Therefore, we will be having a variety of healthy routines to help our staff enjoy life every time and everywhere through a life-work-balance schedule,” he said.