ARUSHA: Prime Minister Kassim Majaliwa praised the ongoing “Holela-Holela Itakukosti” campaign’s communication strategy, which effectively delivers accessible, understandable information aimed at protecting the health of Tanzanians and their ecosystems.
Delivering his keynote address at the One Health Conference in Arusha on Friday, which focused on addressing antimicrobial resistance (AMR) and priority zoonotic diseases (PZDs), the Prime Minister emphasized that the campaign represents the nation’s commitment to safeguarding public health and the environment.
“The ‘Holela-Holela Itakukosti’ campaign slogan has successfully conveyed critical health information to Tanzanians in an easy-to-understand manner—it reflects our dedication to protecting the health of our people and ecosystems. With support from USAID and our partners, we are progressing toward a safer, healthier future,” he stated.
At the well-attended event, Mr. Majaliwa also highlighted the importance of continued political support, robust international cooperation, and sustainable resource mobilization to ensure the long-term success of the One Health agenda.
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The conference reaffirmed Tanzania’s leadership in advancing the One Health approach, with USAID pledging continued support to bolster health security.
As the “Holela-Holela Itakukosti” campaign gains momentum, the Tanzanian and U.S. governments remain committed to addressing health challenges posed by AMR and zoonotic diseases, working toward a healthier, more resilient future.
Led by the Government of Tanzania (GOT) in partnership with the U.S. Government (USG) through USAID’s Breakthrough Action project, this campaign has become a cornerstone in promoting the One Health approach in the country.
As a central figure in the movement, the Prime Minister underscored his support for the campaign and its broader objective of ensuring global health security and sustainable development.
The “Holela-Holela Itakukosti” campaign has engaged the public in discussions on the dangers of improper antimicrobial use and the transmission of diseases between animals and humans.
Throughout the three-day conference, discussions and presentations focused on the pressing need for integrated health solutions that link human, animal, and environmental health.
USAID’s collaboration with the Tanzanian government has been instrumental in the campaign’s success, helping to build robust health systems, foster community engagement, and implement effective policy interventions.
