New campaign promotes digital financial services
DAR ES SALAAM: MOBILE money users in Tanzania are set to benefit from a new customer rewards campaign aimed at encouraging the use of digital financial services through mobile applications.
The three-month Minyoosho Inaendelea campaign gives users of the My Airtel App who perform eligible Airtel Money transactions an opportunity to participate in a Spin & Win promotion, offering instant rewards including motorcycles, television sets, smartphones, cash prizes and other gifts.
Eligible transactions include sending money, merchant payments, airtime and data bundle purchases, bill payments, cash withdrawals, international money transfers and Home Broadband payments made through the My Airtel App.
Speaking during the launch, Airtel Money Tanzania Director Andrew Rugamba said the initiative is intended to encourage more Tanzanians to embrace digital financial services by making everyday transactions easier, more convenient and rewarding.
He said the campaign seeks to increase the use of self-service digital platforms, allowing customers to complete financial transactions directly from their mobile phones without having to visit physical service points.
“Every eligible transaction gives customers an opportunity to win instantly while building confidence in the use of digital financial services for their everyday needs,” Rugamba said.
According to the company, wider adoption of digital financial services can help save time, improve convenience, provide secure access to financial transactions and expand financial inclusion for people in both urban and rural communities.
The campaign also incorporates a fraud awareness initiative, with customers being advised that winners will only be contacted through Airtel’s official customer care number, 100, and will receive an official SMS notification after winning.
Users have also been urged never to share their Airtel Money PIN, one-time passwords (OTP) or other personal information with anyone claiming to represent the company through any number other than the official customer care line.
