Netflix cuts prices for subscribers in more than 30 countries

Streaming giant Netflix has cut prices in more than 30 countries as it attempts to attract more subscribers.

Prices have been cut in parts of Asia, Europe, Latin America, sub-Saharan Africa and the Middle East.

It comes as the rising cost of living sees households tightening their belts and Netflix faces increased competition from rival services.

“Members have never had more choices when it comes to entertainment,” a company spokesperson told the BBC.

Countries in which subscription charges have been lowered include Malaysia, Indonesia, Thailand, the Philippines, Croatia, Venezuela, Kenya and Iran.

The cuts apply to certain price plans, with subscription charges falling by half in some cases.

The company did not name the UK or the US as countries where it had cut its prices.

“We’re always exploring ways to improve our members’ experience. We can confirm that we are updating the pricing of our plans in certain countries,” a Netflix spokesperson said.

The firm’s shares closed 3.4% lower in New York on Thursday after the Wall Street Journal first reported the story.

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