Mixx boosts Zanzibar clove sector investment

ZANZIBAR: Mixx by Yas has stepped up its role in Zanzibar’s clove economy, channeling 175m/- to the Zanzibar State Trading Corporation (ZSTC) a move signalling growing private-sector involvement in revitalising one of the archipelago’s most strategic agricultural industries.

Chief Executive Officer at Mixx, Ms Angelica Pesha, emphasized at the weekend that the strategic partnership between Mixx and ZSTC is anchored in ensuring farmers have access to efficient financial services that enhance productivity and income.

“We believe financial technology has a critical role in transforming farmers’ lives. Through Mixx, we have enabled fast, secure, and transparent payments, addressing previous challenges related to payment delays,” she said.

As part of the contribution, Mixx presented a 150m/- cheque to support health insurance coverage for clove farmers-fulfilling its broader pledge of 350m/- to ZSTC.

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Under the partnership, ZSTC will facilitate access to health insurance services on behalf of clove farmers, helping improve their welfare and financial security.

Also during the event, Mixx presented additional 25m/- for the procurement of 25,000 clove seedlings, a move aimed at sustaining and expanding a crop that remains vital to the economy of Zanzibar and Tanzania at large.

She noted that the company’s digital payment platform has improved transparency, reduced financial leakages and strengthened farmers’ trust in ZSTC.

According to data released during the event, Mixx, in collaboration with ZSTC, facilitated payments exceeding 48bn/- to farmers during the 2025/2026 clove season.

The initiative has also contributed to job creation, with more than 11,000 agents engaged across the financial services delivery chain.

The company further announced plans to introduce affordable credit facilities for clove farmers ahead of the 2026/2027 season, aimed at enabling greater investment in production.

Speaking at the handover, Mkoani District Commissioner Mr Mizza Hassan Faki said the initiative reflects government–private sector collaboration to boost farmers’ welfare and drive agricultural transformation through digital financial solutions.

The event also featured a symbolic clove seedling-planting exercise, underscoring a shared commitment to the growth and preservation of the clove industry.

ZSTC Managing Director, Mr Soud Said Ali, commended the partnership, noting that it has significantly improved payment systems for farmers and enhanced efficiency in the management of the clove sector.