Government insists on loan repayment by artists

DAR ES SALAAM: THE government has tightened conditions for accessing financial support in the creative sector, placing strong emphasis on timely loan repayment by artists and content creators.

The directive was issued during a two-day financial literacy and opportunity training held in Dar es Salaam for content creators, aimed at preparing them to responsibly access and manage government funding.

Speaking at the session, Chief Executive Officer of the Culture and Arts Fund, Nyakaho Mahemba, said beneficiaries must treat the loans with discipline and ensure repayment to sustain the fund. She warned that failure to repay the loans could destabilise the financing system and limit opportunities for other creatives.

“This is a preparation programme to equip creators with financial literacy, investment strategies and business management skills, but accountability remains key,” she said.

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The training focused on financial education, saving culture, investment planning and project management to help creators build sustainable ventures. Participants were also guided on accessing international markets, professional ethics and the importance of protecting personal data in digital content production.

A digital monetisation expert, Baraka Mafole urged creators to use the funds strategically, linking every investment to clear production and income goals.

“If you misuse the funds, you are pushing yourself out of the competition,” he said.

Mahemba reiterated that financial literacy is a prerequisite for accessing loans, noting that the programme is designed to ensure creators are capable of managing and repaying the funds effectively.

She called on content creators to seize the opportunity, invest wisely and adhere to repayment schedules to ensure more artists can benefit from the initiative.

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