Firms join forces amid tourism sector recovery

AS Tanzania experiences booming of tourism and hospitality industry, two firms namely Dough Works Limited and Oryx Energies Tanzania have announced a strategic partnership aiming at delivering consistently high-quality food and the most convenient consumer experiences.

The two sides announced the deal at a press conference held in Dar es Salaam ahead of the soon to be open KFC Drive-Thru and BAO Café at Oryx Morocco Service.

According to a statement issued on Friday, the KFC Drive-Thru at Oryx Morocco will be the latest addition to the existing restaurants at Mlimani City Mall, Masaki, Diamond Plaza – City Centre, Mikocheni Plaza, Kariakoo and Julius Nyerere International Airport.

Alongside the opening of new KFC restaurants, Dough Works’ latest venture and a home-grown brand, BAO Café boasts a fusion of Tanzanian and International café and convenience choices, delivering world-class quality and service. In the span of only three months, BAO Café has seen rapid growth with a total of four outlets and plans are underway to open further 2 outlets before the close of 2022.

Oryx Energies Tanzania Limited, part of Oryx Energies Group, is stepping up its commitment to providing a range of convenience retail offerings to a wider customer base to meet the needs of people on the move at its rapidly growing network of service stations in the country.

The opening of the two new outlets in partnership with Oryx Energies Tanzania Limited is part of the greater expansion plan for Dough Works’ QSR and Café brands.

In line with their growth strategy to build relationships with partners who offer non-food and retail convenience, this most recent alliance with Oryx Energies Tanzania Limited will allow to place upcoming outlets in key locations across the country’s, making convenient value-added services more accessible for all Tanzanians.

Vikram Desai, Managing Director of Dough Works Limited, shared his enthusiasm for the partnership launch saying, “Today we celebrate the launch of this strategic partnership between Dough Works Limited and Oryx Energies Tanzania Limited.

With the upcoming opening of our latest outlets at Oryx Morocco Service Station, we continue to deliver on our promise to offer consistently high-quality food and convenience experiences in Tanzania.

KFC is a global brand, with 23,000 outlets in more than 140 countries worldwide. We are thrilled to further embed this globally iconic restaurant chain in our community, delivering increased consumer choice. We are further delighted to roll out the BAO Café brand, which is uniquely designed and developed to offer convenience amenities in key locations to meet consumer needs.

With the much-anticipated opening of this location at ORYX Morocco, we are pleased to have a consumer-driven and innovative partner in Oryx Energies Tanzania Limited.” Kalpesh Mehta, Managing Director of Oryx Energies Tanzania, comments, “Demand for energy products is growing year on year in Tanzania and Oryx Energies is expanding its operations through generating new propositions and new levels of service.

The opening of the new KFC Drive-Thru and BAO Café at ORYX Morocco symbolises this commitment. Our service stations provide convenience retail offers to our customers, beyond the provision of fuel, lubricants and LPG along with additional services such as car wash. We are delighted to be working with a strong partner in Dough Works Limited., on this and on future expansion projects in the country.”

Between KFC, BAO Café & Pizza Hut, a total of 23 outlets serve thousands of plates daily for lunch and dinner, while providing world-class convenience experiences.

Determined to meet the evergrowing market demand, Dough Works is committed to continue to spearhead the development of the Quick Service Restaurant and Convenience industry in Tanzania, focusing on the quality of products and service.

A rapid growth and expansion plan for all brands will see the opening of more outlets and further employment opportunities for Tanzanians around the country.

Current expansion plans include the cities of Dodoma, Arusha and Zanzibar. With the opening of both the KFC Drive-Thru and BAO Café at the Oryx Morocco Service Station, consumers can now visit one place for their favourite tastes and convenience amenities; a one-stop shop like no other.

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