Fans set for World Cup 2026 engagement activities
DAR ES SALAAM: Tanzanian football fans are set to enjoy a range of activities ahead of the FIFA World Cup 2026 as excitement builds towards the global football showpiece.
As part of efforts to enhance fan participation, Coca-Cola Tanzania has launched a nationwide campaign aimed at bringing supporters closer to the tournament through various engagements scheduled to run from June 1 to July 18.
The programme will feature activities in retail outlets, entertainment venues, restaurants and digital platforms across the country.
Speaking during the launch, Coca-Cola Tanzania Frontline Marketing Director, Mr Kabula Nshimo, said the initiative seeks to create opportunities for football enthusiasts to engage with the FIFA World Cup experience.
He noted that football remains one of the world’s most popular sports, bringing together people from different backgrounds through a shared passion for the game.
“The FIFA World Cup is a unique event that unites people around the world. Through this campaign, we want to create opportunities for Tanzanians to participate in and enjoy the excitement associated with the tournament,” he said.
Mr Nshimo said the campaign is expected to reach more than 15,000 retail outlets nationwide and will include football-themed activities designed to engage supporters throughout the period.
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The FIFA World Cup 2026 is expected to be the largest edition in the tournament’s history, featuring an expanded format with 48 teams and an increased number of matches.
Coca-Cola Kwanza Limited General Manager, Mr David Chait, said the initiative reflects the growing popularity of football in Tanzania and is intended to strengthen fan engagement ahead of the tournament.
He said football supporters will have opportunities to participate in various activities linked to the World Cup while following developments surrounding the competition.
