Dr Kijaji hails participation of 30 Tanzanian firms at WTM tourism exhibition in UK

LONDON: THE Minister for Natural Resources and Tourism, Dr Ashatu Kijaji, has visited Tanzania’s pavilion at the World Travel Market (WTM) international tourism exhibition in London, United Kingdom, where she witnessed the participation of more than 30 Tanzanian companies using the platform to promote their services and the country’s diverse tourism attractions.

Speaking after touring the pavilion, Dr Kijaji said the exhibition provides an important opportunity to market Tanzania in the international tourism market, noting that the Ministry is committed to utilising every available opportunity to increase tourist arrivals and achieve the target of attracting eight million visitors.

She said during her visit, she toured various exhibition stands operated by Tanzanian participants and held discussions with them, urging the companies to make effective use of the exhibition to promote the country, its tourism attractions and available services in order to strengthen Tanzania’s competitiveness in the global tourism market.

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Dr Kijaji also emphasised the importance of tourism stakeholders using international platforms to establish business partnerships, explore new markets and attract more visitors to Tanzania.

During the visit, Dr Kijaji was accompanied by Joshua Nassari, a representative of the Parliamentary Standing Committee on Lands, Natural Resources and Tourism; Permanent Secretary in the Ministry of Natural Resources and Tourism, Dr Hassan Abbasi; Tanzania Tourist Board (TTB) Director General, Dr Thereza Mugobi; and Patrick Mwakalobo, representing the Tanzanian Ambassador to the United Kingdom.