CRDB Bank ignites World Cup fire three months before the kick-off

DAR ES SALAAM: CRDB Bank has officially launched a special campaign dubbed “The Final Is the Plan” through the use of the Tembo Card Visa, aimed at encouraging its stakeholders and sports fans to adopt digital payments when making purchases and paying for various services.

Through the campaign, the bank’s customers will have the opportunity to win a range of prizes, including an all-expenses-paid trip to witness the final matches of the FIFA World Cup 2026, which will be hosted in the United States, Mexico, and Canada from June to July this year.

Speaking to the media during the campaign launch, the Director of Retail and SME Banking at CRDB Bank, Bonaventure Paul, said the initiative is part of the bank’s ongoing efforts to promote the use of digital payment solutions while rewarding customers for their loyalty.

He noted that football is more than just a sport as it brings people together from different nations regardless of language or culture. As such, the bank sees the campaign as a great opportunity to allow its customers to be part of the excitement of the FIFA World Cup 2026.

“This campaign is part of our efforts to promote digital payments, introduce innovation in financial services, and reward our customers for their loyalty. Through the Tembo Card Visa, customers will enjoy convenience and security when making payments while also getting a chance to win exciting prizes,” he said.

He added that the campaign will run for three months from its launch until June 11 this year, when the final draw will take place.

During this period, customers who use Tembo Card Visa, Prepaid Cards, and Infinity Credit Cards will have a chance to win prizes if they complete at least 30 transactions per month. The move is intended to encourage the use of cashless payments, which play an important role in the growth of the financial sector in Tanzania.

According to Paul, a total of 20 winners will be selected during the campaign. Ten winners will receive trips to watch matches of the FIFA World Cup 2026, while the other ten winners will receive electronic prizes including 85-inch smart televisions and decoders.

The first draw will take place on April 12, where four winners will win trips to the United States to watch World Cup matches, while three others will win televisions and decoders.

The second draw will be held on May 12, where three winners will receive trips to Canada and three others will win televisions and decoders.

The final draw will be conducted on June 11, which will also mark the end of the campaign.

On that day, seven winners will be selected—three will travel to Canada to watch World Cup matches, while four others will win televisions and decoders.

The bank has encouraged its customers and sports fans to actively use the Tembo Card Visa for their everyday purchases in order to increase their chances of winning the prizes, including the once-in-a-lifetime opportunity to watch the FIFA World Cup 2026 matches live.