‘Constructive journalism crucial for enhancing media effectiveness’

DAR ES SALAAM: COMMUNICATION practitioners and stakeholders have identified constructive journalism as a key strategy for enhancing the effectiveness of mass media in Africa.

This perspective was highlighted during the 14th East Africa Communication Association (EACA) conference, recently held in Dar es Salaam.

The conference underscored the vital role of media outlets in enforcing government accountability and driving positive change across the continent.

Veteran Tanzanian journalist Mr Jenerali Ulimwengu encouraged both seasoned and emerging journalists to deeply investigate issues to uncover their root causes and develop lasting solutions.

“Maintain a healthy skepticism about what you are told by sources, as some may not have good intentions,” Mr Ulimwengu advised.

He also emphasised the importance of interpretative and investigative journalism, which involves providing context to public issues and uncovering critical developments that might be overlooked.

According to Mr Ulimwengu, the insights and solutions derived from investigative journalism can significantly contribute to socio-economic and political advancements in Africa, especially in Tanzania.

He stressed that journalists must be thorough and well-informed before disseminating information through various media out lets, including newspapers, television and radio.

Communication stake holder Ms Lydia Mirembe called on media outlets to focus on reporting news that fosters lasting behavioural change.

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Ms Mirembe, a post graduate student at Uganda Christian University (UCU), is conducting research on “Assessing the Effectiveness of the National Hand Washing Campaign in Uganda.”

Her research aims to identify communication strategies that media outlets can use to encourage long term positive behaviour changes in communities.