Cherry Suzie opens new outlet for global visitors, football fans coming to Arusha for AFCON finals

ARUSHA: AFRICAN lifestyle and beauty brand, Cherry Suzie, has opened a new outlet in Arusha, targeting growing demand for beauty, lifestyle and premium experiences as Tanzania prepares to co-host the 2027 Africa Cup of Nations (AFCON).

The new destination comes as Arusha prepares for an expected increase in visitors, football fans and international guests during the continental tournament, with Cherry Suzie positioning its latest outlet to serve both residents and visitors seeking beauty and lifestyle experiences.

For the brand, the Arusha outlet marks an expansion of its presence beyond its existing locations and a move to establish a stronger foothold in one of Tanzania’s key tourism and business destinations.

Cherry Suzie said the new location is intended to offer customers an experience that brings together beauty and lifestyle, while reflecting the brand’s African identity.

The opening also comes as businesses across Tanzania position themselves to benefit from opportunities expected to arise from AFCON 2027, which Tanzania will co-host with Kenya and Uganda.