Music streaming platform, Audiomack has launched a campaign dubbed ‘KeepTheBeatGoing’ aimed to enhance creativity and inspire listeners of African music including Bongo fleva.
The campaign, which was inspired by the heartbeat of music – the drum, is designed to empower and inspire listeners to tap in with new music from across Africa including Tanzania.
Starting off this campaign in Nigeria, Audiomack also launched in Ghana anthey have launched “NgomaJuuYaNgoma” campaign in Tanzania,Swahili for ‘Keep the Beat Going’.
The campaign will also feature Audiomack’s premiere international music series SKYLINE, a performance series featuring top acts including Zuchu, Lava Lava, Jux, Barnaba and many more.
The SKYLINE series will be showcasing cultures from Tanzania and putting them on display in the top tier quality that Audiomack’s content is known for.Audiomack has also partnered with Tanzanian award winning artist Diamond Platnumz’s radio station WasafiFM to launch the ‘Audiomack Top 10’.
The programme, which airs Fridays, is composed of the Audiomack Top 10 Tanzania charts spotlighting the biggest songs in the country.
Jason Johnson, Vice President of Marketing and Brand Strategy for Audiomack said “The campaign is our way of further connecting the Audiomack audience to the diverse world of African music. We care about the artist, the producer, and the fan, and want to make sure they are represented across billboards, radio ads, and more as we move music forward worldwide.”, said
He added ‘ Make sure to follow Audiomack and Audiomack Africa on social media, stream your favorite African artists on the app, and use #KeepTheBeatGoing on socials to get in on the conversation,”
Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Rod Wave and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience. As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.