THE Arusha International Conference Centre (AICC) has received with a profound note the crowning of Serengeti as Africa’s leading National Park for 2023 and Ngorongoro Conservation Area (NCA) being named as Africa’s leading tourism attraction by the Dubai based “World Travel Awards”.
Speaking in Arusha yesterday, the AICC Managing Director, Mr Ephraim Mafuru said the awards signify once again that the country’s commitment to brand Tanzania as the world’s most attractive and best destination has started paying off.
“AICC as a central player in the business of tourism value chain, is excited and thrilled by your milestone achievement and we can only hope that the awards will be a morale boost to strive for more excellence in future,” Mr Mafuru noted.
Mr Mafuru also noted that the awards have also come at an opportune moment when Dr. Samia Suluhu Hassan, the President of the United Republic of Tanzania is striving to brand and market Tanzania destination abroad.
“There is no doubt, your awards must have been contributed by the Royal Tour film a year ago, in which President Samia Suluhu Hassan played as the leading tour guide to our destination,” Mr Mafuru, the new AICC Managing Director said.
He also congratulated the Tanzania Tourism Board (TTB) for being crowned Africa’s best Tourism Board, saying the award to TTB was indeed a testimony of the efforts done by the new Chief Executive Officer, Damas Mfugale to rebrand Tanzania.
“To you my brother Damas Mfugale, I am of the opinion that the world has seen your efforts and recognize your relentless strive to brand Tanzanian destinations, please keep up the good work,” Mr Mafuru told the TTB boss.
The Dubai based World Travel Awards also recognised Zara Tours, the Arusha based travel and tour company as Africa’s leading tour operator. The announcement for the winners took place in Dubai at the weekend.
The AICC MD promised to collaborate with all the tourism stakeholders, including the winners, to bring more business tourists and strategies on how to invest heavily in the congress tourism and improving facilities and service delivery.
AICC is one of Africa’s leading convention centres in Africa, with two conventional centres in Tanzania, including the Julius Nyerere International Convention Centre in Dar es salaam and the Arusha based International Conference Centre.