Azam  adds cricket in its bandwagon after heightening football, boxing, motorsports

DAR ES SALAAM: AZAM TV has launched a new sports channel, Azam Sports 5 HD, to provide more opportunities for fans to follow football, cricket and basketball competitions played simultaneously.

The launch took place as the company began its “Tisa Kumi, Moto Juu ya Moto” campaign, with the expansion attributed to growing demand for sports content and the increasing number of competitions taking place at the same time.

Speaking at the launch, Azam TV Manager for Advertising, Events and Media, Sebastian Mwaikambe, said the new channel would help ensure fans do not miss sporting events because of overlapping schedules.

“We have listened to sports fans and want to give them more opportunities to showcase their talents. We have football, cricket and basketball. At times, we can show more than 10 matches across all our channels,” said Mwaikambe.

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He said some content had previously lacked broadcasting space due to the volume of sporting events, adding that Azam Sports 5 HD would increase the broadcaster’s capacity to air more events simultaneously.

Azam TV Head of Marketing, Gloria Chuwa, said the new channel had widened the scope of sports content available to viewers.

“With the addition of this channel, we have expanded our scope to provide more sports content,” said Chuwa.

For his part, Azam Pesa Head of Marketing, Hussein Simba, said their partnership with Azam TV through the campaign aimed to enable customers to access services while continuing to enjoy a variety of sports and entertainment content.