Yanga seal record sponsorship deal
DEPUTY Minister for Information, Culture, Arts and Sports, Hamis Mwinjuma, has hailed SportPesa and Young Africans for sustaining an eight-year partnership, calling it a shining example of how private-sector sponsorship can power the growth of sport in Tanzania.
Speaking at the signing ceremony of a new sponsorship deal worth 21.75 bn/-, Mwinjuma praised both parties for their steadfast cooperation, noting that the investment has boosted Yanga’s performance while contributing to the wider sporting ecosystem.
“I know the Yanga president said the goal is to progress beyond the group stage, but I believe he has a bigger vision to see Yanga lift the CAF Champions League trophy. SportPesa has seen that potential and chosen to invest. This is a prime example of how the private sector can help achieve our sporting ambitions,” he said.
The Deputy Minister stressed that the Yanga– SportPesa alliance aligns with the 1995 National Sports Development Policy and the National Sports Council Act No 12, which both recognise private investment as a key pillar in advancing sports.
He reminded stakeholders that sport is more than just entertainment, it drives economic development, improves public health and helps combat non-communicable diseases.
The government, he added, remains committed to creating an enabling environment for sponsors and investors to channel resources into clubs and competitions.
“We want to continue attracting more companies like SportPesa, banks and other institutions that see opportunities in our sports sector. This is an investment that has brought returns to the sponsors while helping players and clubs grow,” he emphasised.
He also reaffirmed the Ministry’s readiness to work closely with all partners to ensure Tanzanian sport meets international standards.
The sponsorship extension represents another milestone in Yanga’s quest for continental glory, with SportPesa cementing its place as a cornerstone of the club’s ambitions.
Former Yanga player Bakari Malima said if given the opportunity, he would advise the club to channel the funds into transforming Yanga into a fully modern football institution, including upgrading training facilities and infrastructure.
“When a club succeeds, its expenses grow. I think Yanga should modernise, have their own gym, swimming pool and other vital facilities instead of relying on rentals,” Malima said.
He also urged the club to invest in building a squad capable of competing internationally.
“Right now, Yanga should focus on improving player quality to compete globally. To be a giant in Africa, you need at least five top-quality players who can win you continental titles,” he added.
Another former Yanga star, Zamoyoni Mogella, cautioned that money alone does not build a great team.
“Funds can attract players and help with signings, but without solid, sustainable plans, it’s meaningless. This sponsorship will only bear fruit if there’s long-term strategy,” Mogella said.
He argued that more investment should go into youth teams to nurture home-grown
