DAR ES SALAAM: VODACOM Tanzania, in partnership with Sanlam Investments East Africa Limited, has introduced M-Wekeza, a mobilefirst investment platform designed to connect Tanzanians to investment opportunities.
Vodacom M-Pesa Director, Epimack Mbeteni, announced the launch in Dar es Salaam, stating that M-Wekeza aims to simplify the investment process for Tanzanians, enabling them to grow their wealth by investing in various instruments such as government bonds, the stock market and other secure capital market products through Sanlam Investments.
“M-Wekeza is another step forward in our mission to empower Tanzanians by offering a wide range of digital financial services. We have designed this service to make investing easy, accessible and rewarding. Whether you are a seasoned investor or just starting, MWekeza provides a safe and simple way to grow your wealth using your mobile phone,” Mbeteni explained.
This initiative marks Vodacom M-Pesa’s entry into the capital markets ecosystem, aiming to make financial growth more accessible to Tanzanians.
“By mobilising domestic savings and channeling them into investments, the initiative facilitates economic development, creates jobs and builds resilience in our economy,” said the Chief Executive Officer of the Capital Markets and Securities Authority (CMSA), Mr Nicodemus Mkama, during the platform’s launch in Dar es Salaam.
Mkama emphasised that the platform aligns with the Third National Financial Inclusion Framework (NFIF III) 2023–2028, which emphasises the use of digital platforms to distribute financial services. “Today’s occasion strengthens and enhances the pace of our financial inclusion journey, which aims to empower millions of individuals and businesses across East Africa,” he added.
The CMSA licensed Sanlam Investments East Africa Limited to provide investment and fund management services to retail and institutional investors, including medium and large pension funds across different asset classes.
Mr Mkama commended the Board and Management of both Sanlam Investments East Africa Limited and MPesa Limited for their collaboration, which led to CMSA’s approval after meeting all legal and regulatory requirements.
He attributed this achievement to the conducive policy, legal, regulatory and operational environment supported by the government under President Samia Suluhu Hassan.
Mr Mkama also highlighted the key role of capital markets in mobilising resources from investors and channeling them into productive investments, fuelling economic development. As a regulator of the capital markets in Tanzania, the CMSA shares the objective of ensuring that the markets are efficient and sufficiently inclusive.
To achieve this goal, the CMSA has participated in the development of the National Financial Inclusion Framework (NFIF), which provides strategic direction for promoting financial inclusion in the country.
The CEO and Managing Director of Sanlam Investments East Africa Limited, Mr Jonathan Stichbury, reiterated the company’s commitment to driving financial inclusion and empowering Tanzanians through accessible investment opportunities.
