UK marketing guru assumes role to promote Tanzania’s tourism sector

TANZANIA: Tim Henshall, a highly experienced tourism marketing guru and esteemed figure in the travel industry, has assumed the role of Head of Tourism Marketing for Tanzania in the United Kingdom.

According to information released by the Travel and Tour World website, Mr. Henshall will be collaborating with Tanzania’s High Commission to London, Mbelwa Kairuki, and working closely with the Tanzania Tourism Board (TTB) to enhance the influx of tourists from the UK.

In his new position, the guru will forge alliances with the Ministry of Tourism and other organizations, including but not limited to the Tanzania National Parks Authority (TANAPA) and Tanzania Association of Tour Operators (TATO).

Having frequently visited Tanzania and Zanzibar, exploring the majority of the national parks and major tourist attractions, Mr. Henshall shared his plans for the UK. He expressed his commitment to increasing trade knowledge and, consequently, sales for Tanzania’s lesser-known parks. Moreover, he aims to maximize media coverage for a country he describes as having “an abundance of untold stories.”

Drawing on his extensive industry knowledge, Tim Henshall brings a wealth of experience to this newly created role. Over the past 18 years, he served as the Chief Executive at Kamageo, an Africa-dedicated destination marketing agency that he founded in 2006. Kamageo has successfully represented 12 African countries, including Zambia, Uganda, Malawi, Sierra Leone, as well as Tanzania.

Mbelwa Kairuki, the High Commissioner to the UK, highlighted the pivotal role of tourism in driving economic growth in Tanzania and Zanzibar. He emphasized the significance of Mr. Henshall’s high-profile appointment, stating, “This high-profile new role emphasizes our commitment to tourism and to the UK in particular,” underscoring the importance of fostering strong ties between the two nations in the realm of tourism.

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