TSN, Xinhua pledge stronger ties in AI technology

DAR ES SALAAM: TANZANIA Standard Newspapers (TSN) and China’s Xinhua News Agency have reaffirmed their long-standing media partnership, with renewed commitment to embrace artificial intelligence (AI), enhance content sharing, and deepen cultural exchange through visual journalism.

The remarks were made during a meeting that highlighted diplomatic relations between Tanzania and China, which have remained strong since the independence of Tanganyika.

Speaking at the event, TSN Managing Director Asha Dachi underscored the enduring ties between the two nations. “We have a good relationship with China. As TSN, we are open to the world and should be part of global tech growth,” she said.

She highlighted the role of AI in transforming the media landscape and expressed TSN’s readiness to adopt new technologies in content production and distribution. “We embrace AI while considering our in-house editorial policies. However, more training is needed for our personnel to effectively utilize these tools,” she added.

Dachi also proposed technical support and equipment enhancement to improve coverage during the upcoming general elections.

On his part, the Acting Manager of Foreign Languages Media Services, Christopher Majaliwa, stressed the importance of feeding credible information into AI systems. “We need to put our information in the Ai engine, to maintain credibility,” he said.

Sylvester Domasa, Manager of Daily News Digital, called for collaborative efforts to diversify content. “By working together and sharing experiences, we can create a more inclusive and enriched media landscape between our nations,” he noted.

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Representing the Chinese side, Hua Hongli, the Xinhua News Agency’s Bureau Chief, emphasized continued media cooperation with TSN.

“There is a growing need to grab the opportunities offered by AI. Our team in Kenya is ready to engage in exchange programs with TSN,” he said.

He also reflected on the powerful role of visual storytelling. “In my many years as a journalist, I never realized how impactful photographs could be until I witnessed over 100 images displayed during the celebration of China-Tanzania relations some dating back to the era of Mwalimu Julius Nyerere,” said Hongli.

He praised Xinhua photojournalism and multilingual capacity, affirming that pictures are becoming increasingly significant in global journalism.

He invited TSN to participate in international journalism summits, including the upcoming Summit in Beijing and a gathering of global journalists in South Africa, as part of broader media exchange initiatives.

The event highlighted the strategic value of long-term collaboration between Tanzanian and Chinese media in promoting development, technology adoption, and historical documentation.

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