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TRA hands 40.5m/- to sponsor Ndondo Cup, commits to protect consumers

DAR ES SALAAM: The Tanzania Revenue Authority (TRA) has announced its sponsorship of 40.5m/- to the Ndondo Cup, in collaboration with Shadaka Sports Management.

Making the revelation in Dar es Salaam, on Monday, TRA Director for Taxpayer Services and Education, Richard Kayombo, further said that the significant contribution underscores the authority’s commitment to fostering community engagement through sports while promoting crucial tax education initiatives.

He added: “The sponsorship, which is being managed through Shadaka Sports Management, will support the ongoing Ndondo Cup, one of the country’s most popular football tournaments.

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As part of this partnership, TRA will leverage the platform to mobilize and educate the public about its Electronic Tax Stamps (ETS) and the Hakiki Stempu campaign.

The key message of this initiative is to highlight the importance of scanning products before use to ensure they are safe, genuine, and compliant with tax regulations.”

Elaborating, he added: “This partnership with Ndondo Cup is a unique opportunity for TRA to engage with the public in a meaningful way.

Through sports, we can reach a wider audience to educate and convince them to appreciate the latest technology solution of Electronic Tax Stamps in ensuring the authenticity of products.

TRA Director for Taxpayer services and Education, Mr. Richard Kayombo (centre) in Dar es Salaam, hands a cheque of 40.5M/- to the Managing Director of Shadaka Sports Management, Mr. Shaffih Dauda “(right) to sponsor Ndondo Cup. (Photo by Correspondent)

Moreover, we believe that through this initiative, we can make a significant impact on consumer behavior and contribute to the broader goal of enhancing tax compliance across the country.

TRA calls on users of products with Electronic Tax Stamps (ETS) to download the Stamp Verification app and scan those products before use.

ALSO READ: TRA sets strategies to further combat tax evasion

This is one way to protect their health and ensure the government receives the correct tax revenue.

On his part, Managing Director of Shadaka Sports Management, Shaffih Dauda, expressed gratitude for the TRA’s support, emphasizing the importance of corporate partnerships in enhancing the value of local sports events.

He added, ‘We are thrilled to have TRA as a key sponsor of this year’s Ndondo Cup. This sponsorship not only supports the development of grassroots football but also serves a greater purpose by educating the public on crucial tax issues, after all, our sports grounds are often flooded with various products, hence we look forward to this partnership to ensure this technology helps us to stay safe from fake products on the grounds.’

The Ndondo Cup has long been celebrated for its role in nurturing local football talent and bringing communities together. With the support of TRA, this year’s tournament is set to not only entertain but also educate the public on important tax-related issues, reinforcing the value of compliance and the benefits of the Electronic Tax Stamps system and Hakiki Stempu.