TMSA to awards Best Marketers

DAR ES SALAAM: THE Tanzania Marketing Science Association (TMSA) will host the Marketing Awards 2024 next month in Dar es Salaam, celebrating outstanding contributions in the field of marketing.

TMSA’s Director Prof Emmanuel Chao said that the event promotes brand growth, innovation and profitability.

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Prof Chao highlighted the crucial role marketing plays in business, often comprising 30 to 40 per cent of a company’s budget and significantly influencing profitability.

Awards will be presented in various categories, including Excellence in Digital Marketing, Community-focused Firm of the Year and Young Marketing Leader of the Year.

Since its inception in 2021, TMSA has used these awards to spotlight the achievements of those making a significant impact in marketing.