TBL: Alcohol industry grows on robust economy
DAR ES SALAAM: TANZANIA’S alcoholic beverage industry experienced robust growth last year driven by improved economic activity across sectors and a surge in government spending.
Tanzania Breweries Limited (TBL) Chairman Mr Leonard Mususa said in Dar es Salaam on Thursday during the Annual General Meeting (AGM) that these factors boosted disposable income levels, fuelling consumer demand and delivering positive momentum for industry players.
“The year marked a shift toward more balanced spending across product categories and packaging types, signalling a maturing market and growing consumer confidence,” he said.
During the year under review, the company’s revenues grew by 15 per cent driven by the core beer brands and spirit business.
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He noted that strong revenue management, efficient production and distribution and disciplined cost control led to a 23 per cent increase in operating profit and a 1.2 percentage point margin expansion.
The company remained focused on its strategic pillars leading and growing Tanzania’s alcoholic beverage industry, optimising operations and accelerating digital transformation.
“We continued our focus and investment in sales and marketing behind our beer, beyond beer brands and innovations through advertisement, strategic partnerships and mega-platforms,” he said.
TBL maintained over twothirds of Tanzania’s beer market by driving innovation and expanding consumption occasions through its iconic brands. It was named ‘Most Effective Marketer of the Year’ by TMSA, with Safari Lager and Konyagi earning international recognition.
TBL advanced its digital transformation via BEES and KUJA platforms, connecting over 120 distributors and reaching 22,000 Points of Consumption nationwide.
TBL continued investing in facilities and distribution, with a focus on returnable packaging. In 2024, it invested 88.38bn/- in capital expenditure, including the Kilimanjaro Malting facility, commissioned in Q4, with an annual capacity of 8,000 MT.
In 2024, TBL advanced its sustainability agenda through smart agriculture, circular packaging, climate and water stewardship and entrepreneurship.
With Ministry of Agriculture support, TBL continued partnering with smallholder farmers in barley and sorghum programmes across key regions. The newly commissioned Kilimanjaro Malting Facility supports barley expansion and community livelihoods.
TBL also launched the Retailers Development Programme, training 1,700 of 22,000 retailers to enhance business skills and efficiency. Strong performance from 2020–2024 positions TBL to lead category growth in Tanzania’s expanding formal alcohol market.
