S!TE 2024 targets milestone in TZ tourism landscape

DAR ES SALAAM: THE Tanzania Tourist Board (TTB) is gearing up to showcase the country’s vibrant and diverse tourism offerings at the highly anticipated Swahili International Tourism Expo (S!TE) 2024.

The landmark event which is scheduled for October 11 to 13 this year at Mlimani City Hall in Dar es Salaam, aims to attract global investors, while emphasising Tanzania’s unwavering commitment to sustainable tourism and economic growth.

S!TE 2024 marks a significant milestone in the evolution of Tanzania’s tourism landscape.

It will serve as a vital platform for industry stakeholders to connect and collaborate, fostering valuable partnerships that can drive innovation and growth.

Briefing journalists in Dar es Salaam, yesterday, TTB Director General, Mr Ephraim Mafuru expressed that the expo’s objective is to create a dynamic value chain in the tourism sector, where service providers and potential buyers can forge meaningful connections.

“Over 145 stakeholders confirmed from 33 countries, including major markets like China, Denmark, Japan and South Africa, S!TE 2024 is poised to elevate Tanzania’s profile on the international tourism stage,” Mr Mafuru said.

He said that by highlighting the nation’s unique attractions ranging from its breathtaking wildlife and rich cultural heritage to its stunning landscapes, the expo is poised to enhance Tanzania’s reputation as a premier destination for both leisure travellers and investors seeking opportunities in the growing tourism sector.

“By focusing on these diverse sectors, the expo aims to demonstrate that Tanzania is not just about its stunning national parks, but also rich in cultural heritage and unique experiences,” he added.

Moreover, he said that the S!TE 2024 agenda is packed with engaging activities, including exhibitions of tourism products, business meetings that facilitate networking between local and international operators and seminars tailored for industry stakeholders.

Mafuru stressed the importance of collaboration, inviting public organisations and financial institutions to sponsor the event.

He said that the tourism sector’s contribution to the country’s Gross Domestic Product (GDP) is remarkable, accounting for 17 per cent and generating over 25 per cent of foreign currency earnings, underscoring its critical role in the nation’s economy.

According to Mr Mafuru, the expo will focus on the southern and western regions of Tanzania, along with Zanzibar, showcasing opportunities in areas often overlooked in favour of traditional wildlife experiences.

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“By promoting these regions, S!TE 2024 aims to encourage sustainable tourism practices that benefit local communities and preserve the environment,” he said.

As Tanzania continues to recover and grow post-pandemic, S!TE 2024 serves as a transformative platform for stakeholders to engage, share ideas and explore innovative solutions for the future of tourism.

The event not only highlights Tanzania’s vast potential as a tourist destination but also its commitment to fostering an inclusive and sustainable tourism industry.

The S!TE’s this year theme is “Visit Tanzania for Sustainable Investment and Unforgettable Tourism”.