NBC Bank boosts tourism via Iringa Mkwawa Rally
IRINGA: THE National Bank of Commerce (NBC Bank) has announced plans to harness the momentum generated by the recent NBC Iringa Mkwawa Rally 2025 to invigorate the tourism sector in the culturally rich and naturally diverse Iringa region.
During the thrilling two-day event, which took place over the weekend, it successfully attracted a mix of local and international participants, further solidifying NBC Bank’s role as a key driver of sports and economic development in the country.
In the course of the rally, NBC Head of Products and Sales Mr Abel Kaseko, conveyed his enthusiasm for the event’s potential in boosting local tourism. “We are committed to utilizing platforms like the Iringa Mkwawa Rally to shine a spotlight on the myriad tourism attractions within this region, including the stunning Ruaha National Park, Tanzania’s largest national park,” Kaseko pointed out.
He further explained promoting tourism not only enhances the overall economy but also fosters opportunities for business growth and job creation across various sectors.
Acknowledging the collaborative effort that brought the event to fruition, Kaseko praised the teamwork among government officials, rally coordinators, drivers, and spectators. “Events like these transcend mere competition; they serve as vital gatherings for us all—bridging the gap between the bank and the community to stimulate collective growth and development,” he noted, highlighting the socio-economic impact of such initiatives.
Looking ahead, Kaseko disclosed that NBC Bank is poised to invest in a diverse range of sports, extending beyond football and marathon events. Sports such as rally, golf, and boxing are on the bank’s radar, as they see athletics as an essential conduit for nurturing talent and driving job creation. “We recognize the significance of sports in society, and we are resolute in our commitment to actively support these endeavors,” he added.
The rally was officially launched by Iringa District Commissioner Mr Kheri James, who also had the honor of presiding over the closing ceremony.
In his remarks, he extended heartfelt congratulations to NBC Bank and all stakeholders involved in making the event a success, emphasizing the lasting impact it has had on the local community.
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“The rally has not only captivated Iringa residents but has also inspired them in substantial ways,” Mr. James remarked. “It provided a vital platform for showcasing and selling local products and services—ranging from accommodations to traditional cuisine, thus serving as a powerful promoter of tourism in the region.’’
With an eye toward future growth, he expressed optimism: “With NBC’s unwavering dedication and the rising interest in sports, I firmly believe next year’s rally will be even larger and more influential for our community.”
The competitive landscape saw the Fuchs Titan Rally team from Tanzania emerge victorious, with the skilled duo of Manveer Bird and Manmeet Bird leading the charge. The event attracted a healthy turnout of spectators, reflecting the local community’s enthusiasm for motorsport and further highlighting Iringa’s potential as a vibrant hub for events.
Clerk of the Course, Ms Hidaya Kamanga was equally thankful for the pivotal role of NBC Bank and other partners. “The strong support we received made it possible to organize an event that exceeded our expectations,” she mentioned, though she pointed out that many drivers continue to encounter difficulties securing sponsorship, thereby limiting their participation in such thrilling events.
Expressing his gratitude, rally champion Manveer Bird commended both the organizers and NBC Bank for their efforts. “I want to extend my heartfelt thanks to everyone involved for orchestrating such a wonderful event. Competing alongside other talented drivers certainly pushed our limits, and I genuinely relished the challenge,” Bird remarked, reflecting on the competitive spirit of the rally.
